METEOECO indices
World’s leading marketing information company NIELSEN and weather sensitivity experts from METNEXT joined to create the first indices measuring meteorological impacts on sales in supermarkets and hypermarkets.
METEOECO : measure weather impact on your products!
- Representative: 99% of hyper/supermarket consumption coverage by AC NIELSEN data
- Large: 45 categories of products covered by the weekly standard indices
- On demand: a weather impact index can be created by METNEXT on any product/PKU
- Regional: regional indices are available to tackle the local specificities of climate or consumption habits
- Historical indices since 2008 et predictive indices up to 4
weeks including P period
- Weekly update
The METEOECO service is available in France and is being extended to other regions.
METEOECO: improve your baseline and sales predictions
METEOECO indices are used by Sales & Marketing departments, Supply Chain departments to manage weather risk.
Understand, Quantify et Manage Weather impact on sales volumes, production or market prices.
- Anticipate adverses weather situations
- Take profit of weather opportunities
- Optimise the launch of a marketing offer with weather.
METEOECO: easy, simple, online
METEOECO indices are available on www.weatherindices.com, by email or FTP delivery
